We were there, in the garage, at the inception, from member #1. Today, Exclusive Resorts has over 4,000 members and real estate holdings exceed $1.5 billion, both measures up from –zero. Exclusive Resorts is the #1 brand, by a wide margin, in the category we helped to create – the luxury destination club.
One of the keys to the success of Exclusive Resorts was understanding how people think about real estate investment, second homes, vacations and the quality of their lifestyle. Essential ingredients in making the Exclusive proposition meaningful was our passionate love of architecture and understanding of the luxury lifestyle, and then valuing and focusing on the financial aspects of the club vs. a real estate purchase.
Compass contributions crossed every medium on and offline, included significant media and integrated direct marketing, and notably up to one million pieces of customized direct mail per month.