At the dawn of the current spa industry growth curve, there was a place called Miraval. It was ahead of its time… it was a new age, a place for integrated wellness. Miraval was life in balance.
Compass articulated the brand, the promise, the entire sense of what body-mindfulness was all about and in the process helped to change the industry vocabulary to accelerate the new age of wellness. Today, Miraval is consistently rated the world’s #1 resort spa, and a place where in addition to hospitality, we’ve successfully marketed luxury villas.
Our work for Miraval nearly doubled occupancy while reducing the marketing spend by over 50%.