Revitalizing the Club
Set in the soft rolling hills only an hour’s drive north of San Francisco area are 675 acres featuring a landmark Jack Nicklaus Signature course, artful private residences and extraordinary amenities including a spa, tennis and swimming along with a wine program featuring 35 world-class vintners.
The Hills Are Alive
At Mayacama we found an under-imaged jewel – a program without a clear articulation and presentation of superior product and service offerings. Of particular significance was a vintner program that included the leading names in the Napa and Sonoma wine scene.
In Good Company
Our presentation brings the vintner program to the fore…where as an owner, you’ll share your club experiences with other world-famous members. The subtle but inherent message, you’re in exclusive and impressive company at Mayacama.
Paying It Forward
The only market economically viable to reach is the Bay Area, and to some extent Los Angeles. The initial launch, late in 2012 included highly targeted lifestyle centric (golf and wine) online campaigns, print in intercept publications and special interest venues along with direct mail. The resulting inquiries to a 90 day campaign exceeded all inquiries EVER received by the development. Twenty sales were transacted, with a considerable number of highly qualified prospects in the queue.