We have helped to create not only brands, but to define new categories that have vaulted clients to industry leadership.
… We have rescued troubled and confused brands, enabling them to again dominate their markets.
… We have helped clients who are under-imaged and under-appreciated to gain their rightful market share.
… And many times, we have simply had the luxury of working with already successful companies reach even loftier heights.
Cacique Costa Rica
Cacique is a peninsula on the western shore of Costa Rica, and an experience that set out forever change the notion of what a resort experience can be. It was a collection of rare and remarkable people… Andre Agassi and Stephanie Graf, Philippe Cousteau, One & Only Resorts, a Miraval Spa, Tom Doak golf, to name a few.
For Cacique, Compass developed amazing gateways for early stakeholders and prospects to share the experience that included a customized iTouch app with insights of our ‘guides’, deep information about the destination, all the way through to the architects’ presentations of individual residences.
At the dawn of the current spa industry growth curve, there was a place called Miraval. It was ahead of its time… it was a new age, a place for integrated wellness. Miraval was life in balance. Compass articulated the brand, the promise, the entire sense of what body-mindfulness was all about and in the process helped to change the industry vocabulary to accelerate the new age of wellness. Today, Miraval is consistently rated the world’s #1 resort spa, and a place where in addition to hospitality, we’ve successfully marketed luxury villas.
Our work for Miraval nearly doubled occupancy while reducing the marketing spend by over 50%.
Lake James, N.C.
Lake James is an environmentally-enlightened community in the foothills of the Blue Ridge Mountains. Here, generational families and friends gather on warm summer days and cozy winter nights, explore endless trails and enjoy the privacy that comes along the shores of one of North Carolina’s most coveted lakes. Compass infused the Lake James with a vibrant, refocused brand identity that breathes life and energy into communications, and an efficient, geographically and demographically focused marketing and conversion strategy equal parts print and online.
From Esperanza to Aspen, Steamboat to Scottsdale, St. Thomas to Tuscany, Timbers is widely regarded as the leader in the private residence club market. Compass branding an integrated marketing efforts on behalf of Timbers include work online and off for both the corporate entity and individual resort properties. Brand work has consistently earned national recognition, including ADDY National Best of Show for collateral.
Timbers Resorts is among the most successful developers of boutique resorts in the world. For the ‘corporate’ umbrella site we call your attention to the streaming video component, and especially to those created for the Castello di Casole. For all clients, we create sites, manage programming, distribute monthly email programs (many with rich streaming content), track and manage SEO… in short, every aspect of online communications.
Castello di Casole
In the heart of Tuscany, near the mythic cities of Florence, Siena and San Gimignano, is Castello di Casole one of the largest private estates in all of Italy. It is a passionate labor of love that includes branding and integrated campaigns for whole and fractional villa ownership and the re-introduction of the 1,000 year old Hotel Castello di Casole.
The hotel was introduced in 2012 with a robust online, print and dimensional campaign that culminated with living cypress trees mailed to 300 leading travel agents in 15 countries. Active projects continue, including film and video, websites, collateral and direct marketing.
Think only opportunity when Roco Ki comes to mind. Opening in 2009, Roco Ki is poised to be one of the great luxury destinations in the world, with a repertoire of brand names that do not go unnoticed. Think The Faldo Legacy Course … a course that has already begun to garner international acclaim from the world’s golfing elite. Think Westin® Roco Ki Beach & Golf Resort/Dominican Republic… the first luxury resort at Roco Ki and possibly the most extraordinary. Think Heavenly Spa by Westin™… one of the few Caribbean destinations that will ever offer this elite spa. Think Fairmont… a hotelier synonymous with opulence, coming soon to Roco Ki.
Think this is only the beginning. Timing is of the essence for a resort of this caliber. To simply consider these options is valuable time spent on what may be yours before the world finds out. Act now to make this opportunity yours.
The Orchard, Napa
In the gentle hills between Napa and Sonoma, time seems to stand still. This is a place where the old world is not forgotten, where rural charm rules the day, and where everyone lives the good life because it’s the only one they know. Lazy days are spent walking the vineyards or biking the hills. A game of bocce or an al fresco massage helps pass the hours before a sunset so beautiful it makes the heart ache. Fine meals of fresh local fare give way to intimate evening gatherings, often under the endless starry sky. Here, the people are happy and the pace is slow, because as local vintners have told us time and again, you can’t rush perfection.
Discretely nestled on over 600 acres of astounding high desert topography and adjacent to the Amangiri Resort, a mere 28 Aman Villas will be gradually released for sale. The exquisite simplicity of their transcendental architecture will suggest the appearance of having organically emerged from this setting, rather than having been built upon it. In conjunction with Canyon Equity and Aman Resorts, an integrated marketing program is now releasing.
The Sebastian, Vail
The scheme for Compass marketing campaign for the luxurious hotel, situated at the foot of Vail’s mountain village, at once addressed the issue of separating itself from it’s close-at-hand neighbors. Ownership as part of the private residence club presented a perfect opportunity. Compass began work with the hotels parent company, Timbers Resorts to define the Sebastian as the definitive Vail destination, reworking the atmosphere of the spa, rebranding the restaurant and accentuating the benefits of the Sebastian with a combination of print and online campaigns. The pristine outcome fully reflects all that is Vail.
Imagine a coastal haven, hidden on a sheltered corner of the wild Atlantic Ocean – luxurious yet unpretentious – where world-class golf meets an intimate spa – where every taste is catered to and every request considered. Imagine a rugged landscape that stretches as far as the eye can see, across rolling waves and sand dunes and thousands of years of stories, buried within them. Imagine a grand, Irish country house, where the staff welcomes you home.
Appealing to city escapees, families, and surfers as much as to the discerning golfer, this luxury 5 Star West Clare Hotel encapsulates an extraordinary experience where no two visits are ever the same. With a reputation built on its unparalleled warm hospitality, guests will understand just what a special experience it is to stay at one of the best luxury Hotels in Ireland. The Lodge at Doonbeg is the leading 5 star wedding venue in Ireland where everything is considered to make that special day one to remember.