THE DESTINATION
Welcome to Toscana Country Club
Your welcome is through grand gates to a boulevard of olive trees, cobblestone roads, and sculpted fountains. There’s beauty in every direction, and with this comes the overwhelming sense you’ve been transported to Tuscany.
THE CHALLENGE
The Essence of Italy
Toscana needed an identity, a transparent reflection of everything they stand to be. That began by capturing the essence of Italy – but made relevant, approachable and aspirational across the digital and collateral platforms.
PRINT EXECUTION
Italian for...
In a highly competitive and somewhat homogenous marketplace, this sense of place became the differentiating framework for a brand renaissance – Toscana, Italian for… la dolce vita. Inherent in the rebranding was a revitalizing look at a lifestyle – the fountain of youth.
THE RESULTS
Coming Full Circle
The campaign and collateral programs support an exceptional on-site sales center that includes 10 fully furnished model residences. This year, the campaign enters its sixth year, and again, sales will exceed $100 million in property and resale residences.
