Few hospitals enjoy such a unique relationship with its community. So much a fabric of the Napa Valley, the community abbreviates the Hospital’s name to: The Queen. This personification of an institution, in such a favorable fashion, is an enormous asset, and was the springboard for a longstanding branding campaign: the hands of the Queen.
Six months after the launch of the initial brand television campaign, research indicatd that QVH awareness is up as much as 10% in established markets and has almost doubled in secondary service areas.
Compass work includes every service line, on and offline, with major emphasis on cardiovascular, robotics, ED and the Foundation. Exceptionally successful programs include the industry model Synergy Fitness Center, campus expansion and extensive nurse recruiting programs which expanded throughout St. Joseph’s Northern California hospital network.