When Everyone Is Competition
The Aspen real estate market is among the most competitive in the nation. Mason Morse, our client now for nearly 10 years, faces significant brand and financial competition from Sotheby’s, Elliman, Christies and the like. To elevate the brand we focused on the quality of the agent and the relationship with their clients, rather than simply reverting to pictures of listings. The campaign has been a key contributor in attracting and retaining the top agents in the market.
People Make the Difference
It's more than just the specs, the comps, the fixtures and finishes. No, there's something intangible that exists in every real estate transaction. The human connection. The goal of the 'I'm Sold' campaign, now running for four years, has featured dozens of clients, from the famous to the not so famous, but all cementing the commitment to service by Mason Morse agents.
on pushing the boundaries.
For the past decade Compass has worked closely with Coldwell Banker Mason Morse, extending the brand and rich content across the development of a twice-yearly magazine, the website and all photography.