THE DESTINATION
A Less Taxing Tahoe
In the mountains just east of Lake Tahoe is a private community where you will find a nationally acclaimed Coore & Crenshaw golf course, spacious homesites and a collection of mountain cottages. There are handsomely appointed amenities, not the least of which is the historic waterfront Lake & Ski House, designed by Julia Morgan. Almost 130 homesites have been sold in 18 months at prices ranging to $1.2 million.
THE CHALLENGE
Location, Location, Tax Bracket
Like many projects, Clear Creek Tahoe is a rebirth of a distressed asset. On the positive side, a grand vision and tax advantaged location. On the downside, a slightly more remote Tahoe location and robust competitive set.
THE DELIVERABLES
From the Dirt Up
We started by creating assets that would be essential for an array of the client's needs, direct mail, a new website, and a fully built out sales center. Over the course of the first four months, Compass delivered:
The Brand Concept & Roadmap
A robust web presence with integrated video & interactive maps
Highly targeted digital & print advertising campaigns
Laser-focused direct mail
Supporting broker presentations
A complete suite of collateral
Email platforms
Conversion tools and prospect touchpoints
Design & install of a new sales office
Consulting for land & amenity planning
PRINT EXECUTION
Brand Positioning
At Clear Creek, a truly beautiful property with a world-class golf course, we’ve overcome the challenges of remoteness and lack of body heat with a benefit delivered by the recent changes in the tax code. Clear Creek, located on the Nevada side of the lake is now, “Where carefree meets tax free”.
ONLINE + DIGITAL
The Choice Is Clear
Since launching the site in late 2016, Clear Creek Tahoe has attracted more than 130,000 users with more than half a million page views. Average time spent on the site has consistently approached three minutes. To date, 125+ homesites have been sold at averages over $600,000. Phase Two releases begin October 2019.
